Customer service: 100% formal channels, original authentic, reduce procurement costs and risks for customers, and provide practical protection for customer investment. Pursue the goal of sustainable development and build it on the basis of customer satisfaction.

Brand building: Pay attention to the brand construction of “Fulaixiang” and ensure the original authenticity of the supplied products. It is necessary to create the golden signboard of “Fulaixiang” in the electronic original industry.

Talent cultivation: People-oriented spirit, giving employees a comfortable working environment, trusting employees' efforts and dedication, recognizing employees' achievements and providing corresponding returns, creating a good working environment and development prospects for employees.

Entrepreneurial spirit: Fully implement the core values of “professional, fast, enterprising and win-win”, provide customers with high-quality and maximum value of professional products and services, and win the understanding, respect and support of customers with sincerity and strength.